Privacy Policy

1. Introduction

Lakeland Concrete Contractors ("we," "us," or "our") operates the website www.lakelandconcretecontractors.org (the "Site"), an online directory and referral service connecting homeowners with independent concrete contractors. This Privacy Policy explains how we collect, use, disclose, and protect information about you when you visit our Site or submit a quote request. Importantly, when you submit a quote request we share the information you provide with third-party concrete contractors so they can contact you. By using our Site, you agree to the practices described in this policy.

2. Information We Collect

Information You Provide

When you submit a quote request or contact form, we may collect:

• Your name
• Phone number
• Email address
• Project details (size, service type, timeline)

If you are a contractor claiming or purchasing a listing, we also collect the business and contact information you submit, such as your business name, address, phone, email, and licensing details.

Automatically Collected Information

When you visit our Site, we may automatically collect:

• IP address and approximate geographic location
• Browser type and version
• Pages visited and time spent on each page
• Referring website or search terms
• Device type and operating system

3. Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies to enhance your experience, analyze site traffic, and serve relevant advertisements. Cookies are small data files stored on your device.

We use the following types of cookies:

• Essential cookies: Required for the Site to function properly.
• Analytics cookies: Used by services such as Google Analytics to help us understand how visitors interact with our Site.
• Advertising cookies: Used by Google AdSense and other third-party ad networks to display relevant advertisements based on your browsing history and interests.

You can control cookies through your browser settings. Disabling cookies may affect the functionality of certain parts of our Site.

4. Google AdSense and Third-Party Advertising

We use Google AdSense to display advertisements on our Site. Google AdSense uses cookies and web beacons to serve ads based on your prior visits to our Site and other websites on the internet.

Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to our site and/or other sites on the internet. You may opt out of personalized advertising by visiting Google Ads Settings.

For more information on how Google uses data, please visit How Google uses data when you use our partners' sites or apps.

5. How We Use Your Information

We use the information we collect to:

• Forward your quote request to one or more independent contractors so they can contact you
• Respond to your inquiries and provide customer support
• Operate, improve, and optimize our directory and website
• Analyze site usage and traffic patterns
• Comply with legal obligations
• Display relevant advertisements through Google AdSense

Because we are a lead-generation service, the contact information and project details you submit through a quote request are shared with, and may be sold as a lead to, third-party contractors as described below. We do not otherwise sell your personal information.

6. How We Share Your Information

We may share your information with:

• Concrete contractors: When you submit a quote request, we share or sell your contact information and project details to one or more independent, third-party concrete contractors as a lead, so they can contact you about your project. Once shared, your information is handled according to each contractor's own privacy practices, which we do not control.
• Service providers: Third-party vendors who assist us in operating our website and conducting our business (e.g., analytics providers).
• Advertising partners: Google AdSense and related advertising networks for the purpose of displaying relevant ads.
• Legal compliance: When required by law, court order, or other governmental authority.

7. Data Retention

We retain personal information submitted through our contact forms for as long as necessary to respond to your inquiry and for a reasonable period thereafter for our business records. Analytics data may be retained in aggregate form indefinitely.

8. Children's Privacy

Our Site is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately and we will delete it.

9. Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications

To exercise these rights, contact us at the information below.

10. Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, or loss. However, no method of transmission over the internet is completely secure.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. Continued use of our Site after any changes constitutes your acceptance of the revised policy.

12. Contact Us

If you have questions about this Privacy Policy, please contact us: